Entrepreneur & Business Owner Randi Ross, an Accomplished Executive With Extensive Domestic & International Experience in Business Development

Q: What does being a member of NAWBO Silicon Valley mean to you?
RR: It is an opportunity to propel myself to the next level of growing my business by connecting with high caliber, accomplished women business owners. It is an incredible opportunity to learn from their experience and realize I am not alone.

Q: How has NAWBO Silicon Valley helped you as a business owner?
RR: It has given me an opportunity to create awareness of my product and services with a great network.

Q: What service(s) or product(s) do you offer/manufacture?
RR: My company provides GPS trackers and tracking services.

Q: What made you choose this type of business?
RR: The technology is proven and applicable in a multitude of markets. It allowed me to provide a valuable solution to the senior market that provides peace of mind to the family members and caregivers of the end user. I also able to expand my business by addressing fleet and asset tracking customers.

Q: How did you get where you are today, and who/what helped you along the way?
RR: Where I am today is a result of focus, drive, and perseverance. I am also very fortunate to have had a couple very impactful mentors early in my career.

Q: What is unique about your business?
RR: The number of different market segments that can benefit from GPS tracking is extensive. Almost daily I meet someone who has a unique and interesting application for GPS tracking.

Q: To what do you attribute your success?
RR: Perseverance, gratitude, and maintaining a perspective that difficulties and setbacks are opportunities to achieve greatness.

Q: What has been the role of luck in your success?
RR: I have been lucky. But, I also have also heard many successful say that the harder you work, the luckier you are.

Q: How do you achieve work-life balance?
RR: I take time to meditate and exercise each morning. The beautiful thing about running your own business is that when you are working you are building an asset for yourself and building equity in yourself. Having pets is also very therapeutic and grounding.

Q: What have you learned about leadership, entrepreneurship and mentoring others?
RR: Leadership and mentoring requires authenticity. You need to be authentic otherwise you are doing a disservice to your mentee. Being your authentic self provides clarity in your leadership. Entrepreneurship is a lot of hard work, but the reward keeps you driving forward.

Q: What advice would you give to young women who want to succeed in the workplace?
RR: Be true to yourself. Push yourself to perform outside of your comfort zone, and develop the skills to do so with poise and grace.

Q: If you had one piece of advice to someone just starting out, what would it be?
RR: Learn to trust your gut. If what you’re doing is right, you will feel it within you.

Five Things About Randi Ross

1. If you could meet anyone famous past or present … who would it be and why?
Sara Blakely, founder of Spanx. I want to understand what drives and motivates her. I want to ask her to what does she attribute her success. It would be a great opportunity receive advice and learn from a self-made billionaire in hopes of achieving just a small fraction of her success.

2. Can you tell us one of your passions in life?
Pet care, pet nutrition, pet rescues.

3. How do you deal with stress?
Time in solitude or alone time with my pets allows me to reflect and re-assess.

4. Is there a place you always dreamed of visiting?
I am very grateful that I have had the means and the opportunity to travel extensively throughout Europe, Asia, and our great country. It would be interesting to be able to visit the Holy Land and Petra.

5. What’s the best advice anyone’s ever given you?
Write down your goals, be clear about your goals, and push yourself to perform outside of your comfort zone to achieve your goals.

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